Our client was commissioned to develop the customer experience for owning a luxury supercar and thereafter was retained to provide customer experience expertise across the Jaguar Land Rover Group on a global basis.
Our client, a world-leading innovation and design consultancy specialising in service and customer experience design, experienced significant peaks and troughs in its new business pipeline and wanted help to define a clear marketing plan with co-ordinated business development activities to bolster its sales pipeline and maintain a smooth flow of new business.
At a strategic level we worked with the Board directors to set the vision and strategic objectives for the business and draft a business plan based on value drivers. At a tactical level we drafted marketing and sales plans and defined account management plans to further develop existing business. These plans identified industries and the size and type of companies our client would like to work with and how it could develop initial commissions into £multimillion clients.
For our first campaign we identified the automotive industry as a target rich opportunity and drafted marketing collateral to use in an outbound campaign. Through targeted research we identified companies of interest and individual prospects (by title and business area) that we believed should be interested in our client’s expertise. We provided an outbound telesales and email marketing service for the campaign, creating and managing a bespoke CRM tool.
We were successful in setting up several appointments with senior officers at major automotive companies. One of these meetings led to Jaguar Land Rover commissioning our client to design the experience for owning a luxury supercar and thereafter employed our client on multiple projects to design its customer experience on a global basis.