We believe business development is a process and the better we understand your business and objectives, the better we can help you.
We adopt a consultative approach to listen and learn about your business and together we plan strategy and campaigns to achieve your goals.
We recognise your unique selling points and target the right prospects at the right time with the right message.
We provide a highly targeted service which is best suited to campaigns where the lifetime value of a new client is high. We do not use lists, preferring to conduct our own research to identify target companies and qualified prospects that meet a pre-defined criteria. We work with you to create bespoke marketing collateral for each campaign and agree appropriate timings for when to undertake activity.
We know that providing a professional service is key to representing our clients at all times. We often need to cultivate relationships with prospects over a number of months (and sometimes years!) before a qualified contact feels confident to buy from our clients. In which case it is essential that we continue to connect with prospects on a regular basis and ideally at prearranged times. By presenting interesting and informative marketing collateral we gain confidence and pre-approval and increase the likelihood of a successful meeting and ultimate appointment.